Media
BEI confluence media SBU offers TOTAL MEDIA SERVICES to its clients that include planning, buying, Operations & post-release evaluation. The six member media team comprises leading professionals in the above disciplines and are equipped with the latest technologies, databases and research. The agency is fully accredited with INS (Indian Newspaper Society) for 23 years and with IBF (Indian Broadcasting Foundation) since IBF's inception more than 10 years back. To service its clients with high professional standard, BEI Confluence subscribes and uses the following data Sources for Media Analysis:
IRS
(Indian Readership Survey)
BARC
(Broadcasters Audience Research Council)& TAM (Television Audience Measurement)
AdEx
- Top line performance of Different Media
- Readership / Listenership Analysis
- Press Planning & Evaluation Module
- Viewership Data
- TV Plan / Deal Evaluation / Campaign Delivery – Pre & Post
- Competitive Delivery Analysis
- Competitive Spends & Media
- Usage
- Print & TV