Over 23 years in McCann-Erickson agencies in India, Hong Kong, Philippines (Manila), working on Nestle, Coca Cola, Gillette and Reckitt n Colman brands. Was last the President & CEO of a McCann Erickson JV agency with M&M Group, PSL Erickson, before founding Confluence Communication (later known as BEI Confluence Communication Limited) in 1998 and has since been working as Founder & MD for last 24 years.
Has been the Convener for the Northern region and Executive Committee member of Advertising Agencies Association of India (AAAI) and member of Joint Committees of AAAI-INS & AAAI-IBF for 5 years.
An author, a writer, a consultant and a regular visiting faculty at leading Management Institutes on advertising & marketing, Tapas Gupta has had a multifaceted and illustrious career starting in Clarion McCann in India in 1976 and rose to become the General Manager for the Calcutta branch of Clarion in 1985.
Co-author of India's first advertising fiction THE MAD AD YEARS launched in November 2020 and regular feature writer in leading ad & marketing journals.
Tapas Gupta- Founder & MD